Your comprehensive couriers
We are your trusted local courier and fulfilment partner, serving the West Midlands business community for over a dozen years. As a family-owned business connected to Diamond Logistics' 30-year old national network, we combine the personal touch of a local operation with the advanced technology and comprehensive service capabilities of a large nationwide logistics provider.
Great technology connects your products on our shelves, in transit and ultimately into the hands of your customer. Your own web dashboard gives you 100% visibility in real time.
Our specialisations and services
We truly embody the "All under one roof" concept. For every stage of your business, through every peak and valley, and for each unique customer need, we create cost-effective, bespoke solutions.
Same Day Courier
Urgent deliveries handled with care and precision across the West Midlands and beyond.
International Shipping
Global reach with local expertise to over 200 countries.
Social and e-commerce
Tik Tok Shop. Amazon UK. Shopify. eBay. And many more. There are not really any marletplaces we cannot connect to with despatchlab.
Fulfilment Services
Complete warehousing, pick & pack, and distribution solutions.
UK market launch
Rapid access to UK consumers via our HMRC licensed warehouse. No UK entity required.
Trusted by innovative brands
With over 30 years of experience, Diamond not only supports your business but proactively helps improve it.
FAQs
Our most frequently asked client questions include service types, area coverage, fulfilment process, scalability, order flexibility, handling of oversized deliveries, tracking, security, pricing, and support.
Of course, we will happily answer any question, just give us a call @ 0121 667 8283 or email us at birmingham@diamondlogistics.co.uk.
When is the right time to outsource e-commerce fulfilment?
The right time to outsource your eCommerce fulfilment is when it becomes too busy for you or your staff to handle, when your goods are filling your storage space, or when your existing fulfilment partner is unable to scale with you.
You may find that your business has grown to 200+ orders per month, and you are starting to be a ‘scale-up’ business, not a ‘start-up’. Suddenly, you have become a warehouse picker and packer, not an e-commerce entrepreneur.
Outsourcing your fulfilment will allow you to concentrate on your skill set as a business owner, while working with a trusted partner that you know will deliver your goods quickly and efficiently.
How much does it cost to outsource Fulfilment?
Outsourcing eCommerce fulfilment for scale up clients is a LOT more cost effective than having your own warehouse, pickers, packers, warehouse management system, operations managers, customer service agents and more. Instead, you simply pay per m² for storage, a price per pick and pack, and a fee for the delivery. This can start from as little as £2 a shipment.
The factors that impact fulfilment costs are: the type of goods, the destination, delivery times and carrier selections. It’s best to get a bespoke quotation based on your goods, your business aims and your customers. This way we can help you match your expectations with the right carriers or couriers.
How do I choose the right fulfilment partner?
When choosing an eCommerce Fulfilment partner, consider the variety of solutions available based on your target customers. First, determine your priorities and growth goals. Are you aiming to become the next ASOS? If so, you'll need one of the larger central UK warehouses. For SMEs, a more local and accessible solution may better suit your needs.
Consider what matters most to you. Is this merely a functional business relationship, or are you seeking a trusted partner to help grow your business? Do you value environmental sustainability, recyclable packaging, and Corporate Social Responsibility (CSR)? Your fulfilment partner needs to understand your values and put them into practice.
There's a significant difference between large-scale fulfilment houses and more personalised, local solutions. Determining which values and attributes matter most to your business will guide your final decision.
How does eCommerce Fulfilment work?
Diamond's eCommerce fulfilment system seamlessly integrates with your marketplaces and website. We receive your goods into our warehouse and synchronize stock and inventory, providing you with real-time "in stock" information. Once your delivery options are set, you're ready to go—it's that simple.
Orders flow automatically from your systems to our warehouse where they're picked, packed and dispatched. Our management system offers complete transparency, updating you on your goods' status at every stage from arrival to delivery.
Can I Get Branded Packaging and Unboxing?
If you think packaging is "just a box," you're missing one of the biggest opportunities in ecommerce. In a physical shop, customers experience ambience, staff, and displays. Online, your customer's first tangible touchpoint with your brand is when that parcel lands on their doorstep. That moment—the unboxing—is where you turn a transaction into a relationship.
So when you're outsourcing fulfilment, ask: "Can you handle branded packaging and unboxing?" Not every provider can, and it makes a world of difference to how your customers perceive you.
Why Unboxing Matters
- It's your shopfront. The moment a customer receives your parcel, they're experiencing your brand in real life. The colours, the feel of the packaging, even the tape—it all tells a story.
- It's marketing. Unboxing videos on TikTok and YouTube have millions of views. Branded packaging makes your product shareable.
- It builds loyalty. Customers are far more likely to reorder if the first delivery felt special, not generic. In short: the right packaging transforms a "parcel" into a brand experience.
What to Ask Your Fulfilment Partner
- Custom boxes and tape. Can they stock and use your branded packaging rather than plain cardboard?
- Inserts and flyers. Do they add personalised thank-you notes, discount codes, or marketing materials to each parcel?
- Kitting and subscription packs. Can they assemble multi-item sets, gift boxes, or subscription boxes on demand?
- Eco-friendly options. Do they support recyclable, compostable, or plastic-free packaging if sustainability is part of your brand story?
Not all fulfilment providers will say yes to these—so ask upfront.
A Tale of Two Deliveries
I once ordered skincare from two different small brands. One arrived in a plain brown box with no frills and the product rattling inside. It did the job, but it felt forgettable.
The other arrived in a sleek branded box, tissue-wrapped, sealed with a pink sticker, and included a little note saying "Thank you for choosing us." Same type of product, but I instantly felt a stronger connection to the second brand. Guess which one I reordered from?
That's the power of unboxing.
Operational Considerations
Branded packaging does add complexity. It requires your fulfilment partner to store your packaging materials, train staff to pack parcels your way, and possibly spend more time on each order. That usually means a small additional fee per order.
But think of it as marketing spend, not operational cost. If a 30p insert or £1 custom box turns a one-off customer into a repeat buyer, the ROI is enormous.
Questions to Ask Your Provider
- Can I supply my own branded boxes and materials?
- Do you offer eco-friendly packaging options?
- How do you handle inserts or promotional flyers?
- Can you assemble kitting or subscription packs?
- Are there additional costs for branded packaging services?
Final Thought
Outsourcing fulfilment shouldn't mean outsourcing your brand identity. A good partner will help you deliver not just parcels, but experiences.
So don't be shy about asking for branded packaging and unboxing. Every box is more than cardboard—it's your brand, sitting in a customer's hands, ready to make an impression that lasts.
What marketplaces or sites can I sell my goods on?
We fully integrate with eBay, Amazon, Magento, Shopify, WooCommerce, Linnworks and 40+ other marketplaces, plus we offer bespoke integrations. Your orders flow directly into our system, Despatchlab, which tracks the entire order journey from picking to delivery, providing complete transparency throughout your eCommerce fulfillment process.
You can instantly see what items have been picked, what's scheduled for same-day dispatch, and what has been delivered. If any delivery issues occur, you'll have full visibility of the resolution steps being taken.
Despatchlab is user-friendly and provides both real-time operational insights and detailed reports to help drive your business growth.
See what our customers say
Diamond Logistics Birmingham transforms logistics challenges into success stories. Shared themes of partnership, reliability, and exceptional service exist all across our UK network.
SnM Stuff Online
“The biggest benefit of working with Diamond is the people. Although we haven’t needed to do it often, whenever something unexpected has happened (and it’s the real world, these things do occasionally happen) we’ve been able to pick up the phone, talk to a real person who knows what they are doing, and reach a rapid solution. It’s a huge contrast to other couriers we have used in the past.”
Buckley & Beale
“Working with Diamond is a joy. It’s easy for businesses to claim the age-old cliche that they’ll do something on time, every time, but the team are a rare example of a business that actually keeps that promise. We couldn’t wish to work with a better team and would gladly recommend them to anyone. It was clear from the beginning that this was going to be a long-term partnership, as the team immediately understood our needs and gave us the confidence that we were in safe hands.”